I had an interesting conversation the other day comparing stores based on the Walmart and Mcdonald standard. The following is a comparison.
Walmart < Target/Trader Joe's/Fresh and easy < Whole Foods
Mcdonald < Jack in the box/Wendy's < In N Out/5 Guys and a burger
Starbucks < Seattle's best/Coffee & Tea's leaf < Peet's coffee
The comparison is totally bias, of course.
On the other hand, the brand store on the left has more stores to the stores on the right, possibly more profitable as well.